The Shop

SUBHEADLINE: Two collections. One story. Afro-Latino. Independent. Uncompromising.


COLLECTION 1 — MAXIMO REYES The Artist Brand Actor. Rapper. Writer. Producer. Born Washington Heights. Heavyweight essentials built for those who move with intention. → Shop MAXIMO REYES


COLLECTION 2 — VIDA NUEVA The Film Collection Award-winning documentary. 2024 New York Latino Film Festival. Wear the film. Own the story. → Shop VIDA NUEVA


CLOSING LINE: Every purchase supports independent Afro-Latino storytelling. No investors. No gatekeepers. Just the work.

"TAKE OFF TIME" Official Video | A Tribute to the Life and Legacy of Johnny "J. Mcfly" Medina.

Walking on the Sky by J.Mcfly